Monday, July 19, 2010

The business case for feng shui audit

One of the small luxuries the feng shui consulting business enjoys is that it is often not necessary to make a business case for a feng shui audit. People already buy into the idea of feng shui (often for varying reasons) and don’t need to be told or sold on the reasons.

But, I believe that clients who understand the true benefits of a service or product tend to be better clients than those who don’t really know why they are using the service or product.

The business world is replete with examples of businesses that ultimately failed when no one really knew what they were all about but “got into the game” because it seemed like a good idea — Enron and CDOs anyone? So it’s no different for those of us in the Metaphysics field. If clients don’t see any benefits from our services, there isn’t going to be repeat business, or increased business!

So today, I’m going to make a business case for a feng shui audit. I’m going to give you business-centric reasons why getting a feng shui consult or audit is a smart investment.


Know your company
In my mind, the most compelling basis for a feng shui audit of one’s business is really to understand what is going on in the organisation or business.

A feng shui audit of a business or organisation is one of the best ways to figure out what is working and not working and to work out where the obstacles and challenges are in the business.

Are the problems operational? Do they relate to delivery and fulfillment? Is it consumer driven? Are there staff problems? Is there a problem with the perception of the company’s product or service?

Are the business processes in need of fixing? Or does everything stem from a poor corporate culture? Feng shui can actually help you determine what is holding back the organisation.


Understand your limitations
Some businesses are limited because of their inherent business model. Some businesses are limited by their capital. Some businesses are limited because of their market or target consumer. Some businesses are limited by their capacity.

But some businesses, despite having tremendous potential for growth or profitability, are limited despite having it all. They are limited by their environment. By this, I mean, the Qi in the area where the business or organisation has its office or place of business.

The building you are located in and the area that your office is located may be holding your business back from going to the next level.

By understanding the limitations of your business location, you are able to take practical steps towards removing the limitations on your business, or at least working around them till you can move to a better location.

For risk management and business planning
The problem with conventional risk management and business planning is that it is done based on assumptions, or premised upon information submitted by a group of individuals or a person. And people can be wrong, make mistakes or bark up the wrong tree.

A feng shui audit is a great supplement to these mission-critical practices because it relies on what could be said to be an objective source of information, namely, Qi cycles.

Auspicious and positive Qi, along with the negative afflictions such as the Five Yellow star and Three Killings impact on different aspects of a business, depending on which sector within the office or building they fall within in a given year.

In business-speak, the profits and growth areas of a business, as well as the problems and obstacles, vary from year to year. And this is determined by looking at what stars impact which aspects of the business.

For example, the Five Yellow Star amongst other things is indicative of legal problems. The general tendency for many small and medium businesses is to pay very little attention to legal compliance or legal requirements unless necessary, which often means this is left out of risk management or business planning considerations.

But imagine if a business owner or organisation knew that they were at risk of increased litigation or legal issues in the coming year, due to the arrival of the Five Yellow star at the Main Door of the office building.

Immediately, this organisation’s risk management and planning practices would be better informed and more in tune with the demands of the business going forward.

The business case for utilising what I call the “Qi Advantage” for your business or organisation extends into many areas, including succession planning, human resource management and business planning.

In the course of the next few weeks, I’ll be writing about exactly how feng shui and its accompanying disciplines actually help businesses and organisations gain real strategic advantages and achieve growth and improvement in the process.



Written by Joey Yap
This article appeared in The Edge Financial Daily, July 19, 2010.

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