Having carved a niche for itself in the affordable homes segment, Hua Yang Bhd is seeking to become one of the country’s top developers.
Its COO Ho Wen Yan said Hua Yang would continue to focus on affordable housing for the middle-income segment.
“Over the past 30 years, we have striven to build a reputation for providing affordable public housing, delivered with quality and a concern for the built environment.
“Having grown from strength to strength, we aspire now to be the developer of choice,” Ho told Bernama in an interview.
Hua Yang began life as a small-cap developer, hailing from Ipoh, Perak. It was started by Ho Mok Heng in 1978 as a private limited company and was originally known as Heng Po Sdn Bhd.
In 1979, the company’s name was changed to Hua Yang Development Sdn Bhd and in 2001 to Hua Yang Sdn Bhd. Soon after, it became known as Hua Yang Bhd and was listed on the Main Board of Bursa Malaysia in November, 2002.
The company now operates in Perak, the Klang Valley and Johor.
Its key projects in the Klang Valley are One South in Seri Kembangan and Symphony Heights in Selayang.
Hua Yang’s other projects include the mixed township developments of Bandar University Seri Iskandar and Metro Pengkalan in Perak and Taman Pulai Indah in Skudai, Johor.
According to Ho, Hua Yang has a road map and strategy in place.
“Our intention is to grow first in Malaysia before considering any overseas expansion plan. The projects in the Klang Valley will last us between six and eight years and that will be our focus,” he added.
Asked about plans to secure additional landbank, Ho said: “Land is a key copnsideration for all developers and we are always on the lookout for options.
“In the Klang Valley, we are looking for smaller parcels of land suitable for high-rise apartment buildings.
“Outside of it, we want land of between 100 and 300 acres, particularly in Johor and Perak.”
Ho said that the company aspired to, within three to five years, grow to become a substantial player in property deveopment in Malaysia.
“We hope to be a recognised leader in the affordable segment and our target in five years’ time is RM500 million in sales annually.
“We hope that having grown in size and resources, we can then look at making our foray overseas in eight years and on a regional basis first,” he added. — Bernama
This article appeared in The Edge Financial Daily, July 15, 2010.
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