"Starting with two hospitals when it was listed in 1994, KPJ has transformed into the nation's largest private healthcare provider and is increasingly being seen as the sector's benchmark as competition rises. Armed with its well mapped out expansion plan, KPJ is in great shape to defend its lead as well as sustain its growth momentum.
"We are upgrading our FY10 and FY11 earnings by 6.5 per cent and 6.3 per cent respectively after including earnings contribution from Sabah Medical Centre and a slightly higher margin assumption," said OSK Research in its report this week.
KPJ Healthcare has been beefing up its promotion of medical tourism recently, which is viewed positively by the research house.
"From our observation, we see KPJ recently turning up the heat with more aggressive advertising activities, judging from the number of outdoor and electronic media advertisements placed locally and abroad. We are positive on this move as we have long held the belief that there is a sizeable untapped medical tourism market for Malaysia.
"Given the right marketing and promotion strategies as well as its undisputed position as the country's leading private healthcare provider, KPJ stands to benefit the most from tapping on this huge market potential," it said.
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