Snapshots

Analytics at Work: Smarter decisions better results
Authors: Thomas H. Davenport, Jeanne G. Harris and Robert Morison
Publisher: Harvard Business Press

THE three authors show how managers can use analytics in their day-to-day operations – one business decision at a time.

From different analytical tools – statistical to qualitative – better decisions can be made about everything from new product offerings to marketing dollars.
This book serves as a guide using a five-step model: how to use data effectively, managing data and people at enterprise level, effective leadership, setting targets and managing analysts.

Marketing 3.0
Author: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
Publisher: John Wiley & Sons

Marketing sage Philip Kotler moves beyond product and consumer-based approaches to take a holistic approach to customers as multi-dimensional, values-driven people, and even as potential collaborators.
He explores how brands have an impact on issues such as poverty, socio-cultural change, and environmental sustainability.
Tying all these together are customers who have become more aware, more active and more powerful than ever before and the role they play projecting your brand forward.


The Universal Principles of Successful Trading
Author: Brent Penfold
Publisher: John Wiley & Sons

Although trading can be performed in different markets, across different timeframes, and with different instruments based on different techniques, there are certain universal principles of successful trading.

Learn how to develop a trading plan, how to identify and create an effective methodology, discover successful money management strategies and understand trader psychology.

Supporting these principles are interviews from a diverse group of successful traders from Britain, the United States, Singapore, Hong Kong, Italy and Australia.


By THEAN LEE CHENG
thestar.com.my