Author: Joel Comm
Publisher: John Wiley & Sons
KACHING! That’s the sound a cash register makes when it opens. Entreprenuer and author Joel Comm links the cash register to the Web by showing readers how to use the Web to make money online.
He does this by providing tips, tactics and guidelines on how to customise this Internet approach when building a business online.
He “walks through” the best blogging tools to explore the many avenues of Twitter, LinkedIn and web-networking. As he takes readers through the various tools technology has provided today, he also clarifies the strategies that are currently available to reach your target audience.
As part of these strategies, Comm also writes about branding and advertising, and how to make the most of search engines.
Author: Rafi Mohammed
Publisher: Harper Business
THIS book shows how pricing can be a tool in any business – from a small business to a conglomerate. Depending on the company and its products, a 1% price increase offers different yields.
However, pricing is more than simply raising prices. The key is to offer customers a variety of pricing options because choices are important for customers.
But pricing is more than a strategy to make higher profits. It can also be used as a tool to avert a slump in a recession, offset the effect of inflation or battle a new competitor.
This books shows how companies can create a pricing strategy for any product and service.
Author: Stephen D. King
Publisher: Yale University Press
AUTHOR Stephen D. King takes a forward look at the global economy if Western governments do not rein in spending by citizens.
He says that money is leaving the emerging markets and heading towards the West in search for properties. This will fuel a property boom in the West.
New patterns of trade have also made the West dependent on risky financial services. Unless things change, the increasing power of emerging markets, coupled with the excessive spending of the West, will result in greater instability.
As Western populations age and emerging economies develop further, the social and political consequences may be alarming for those who have grown accustomed to living in prosperity.
By THEAN LEE CHENG
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