These range from holiday offerings, hotels and food and beverage like Starbucks, Wendy's, Krispy Kreme and Kenny Rogers Roasters.
Cardholders can later redeem the cash-in points for immediate cash rebates. The points are exchanged at a fixed value rate of RM1 per 100 points when they spend and redeem at BCard outlets.
BCard, which is managed by BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corp, aims to register at least 500,000 members a year.
Customers may apply for membership at participating outlets with a minimum spending or purchase it at RM5 per card.
"What separates BCard from the rest is its strong network of merchant partner brands that represents the lifestyle of customers. We plan to increase merchant partners to 40 by year-end and later will collaborate with external merchants as well," said BLoyalty director Garry Yeoh at the launching in Kuala Lumpur recently.
A research carried out by management consultant, Frederick F. Reichheld showed that customers who belong to a loyalty programme visit twice as often and spend four times as much as those who don't.
"Customers like to be rewarded and will remain more loyal to businesses who give them something back," said Yeoh.
"Consumer lifestyle and habits are changing fast. We need to engage our customers in a more meaningful relationship and dialogues and today we are taking the first step through BCard loyalty programme," he added.
As part of its promotion, BCard is given free to the first 3,000 customers.
Klang Valley customers can start purchase immediately while the card will be available nationwide by mid-2011.- by Btimes.com.my
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