Friday, July 16, 2010

Maxis to increase household penetration in East Coast to 80%

Telecommunication company Maxis Bhd plans to increase its household penetration in the East Coast to 80% by adding 50% more transmission sites.

The RM1.4 billion modernised network project was working progressively well, said its vice president and head of products, devices and innovation T Kugan, after launching FINDER301, a new application from Maxis, here on Friday, July 16.

"Maxis always welcomes partners in sharing the transmission towers," he said in response to a question.

FINDER301 is a directory service that allows Maxis customers to locate and share information.

Customers can find the closest service points in the country for key services such as emergency services and products from leading merchants, including banks.

Maxis said FINDER301 could help the customer in choosing the right product or service destination and provide a map according to the location's relative distance from the customer.

There is no premium or registration charge to use the directory and only normal SMS and data charges apply, the company said.

"Today, FINDER301 offers customers Malaysia's largest food directory with over 12,000 listings of food outlets sourced by teams on the ground," Kugan said.

He said Maxis was pleased to offer a boost to Malaysian business through the service, enabling them to communicate their locations, touch points and promotions to customers. — Bernama

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